Sustainable healthcare in the 21st Century requires the spread of innovation: finding new and better ways of doing things and doing things that we know to work. This means not only new drugs, devices and diagnostics, but also new ways of involving the public: learning from them and helping them understand health and illness, manage their own health and access care when they need it.
What will Living Well Oxford provide in the long term?
Education space for the public and schools: core and changing interactive exhibitions on self-care; genomics; diet; giving birth; growing up; growing old; dying; understanding risk and evidence; understanding how healthcare works: who’s who, where they are, what they do and when to go to them. Focused training in skills such as resuscitation and first aid.
Education space for medical and other healthcare students: outside hospital to encourage new forms of dialogue – developing skills in personalising care, eliciting patient preference and discussing risk to support shared decision making. Novel approaches such as speed dating for patient experience; simulation training space with public viewing galleries.
Two-way communication: video booths; message walls; suggestion boxes; discussion fora; Apps for crowd sourcing ideas and feedback on innovation. Bringing industry, academia and the public together to develop ideas. Asking people to share their experiences of health and healthcare. Sharing these with local healthcare providers to improve provision.
Shared events: peripatetic talks from leading thinkers aimed at the public, students and professionals to promote debate. Links with public institutions, arts organisations and museums to host health-related events. Using the expertise of Oxford Alumni and their links to public bodies, media and the arts.
As the number of patients with multiple, long-term conditions increases so does the need to improve knowledge and behaviours in the population and to transform the nature of their interaction with the clinicians and the systems caring for them. We need innovation in education for doctors and nurses. We need innovation in the way in which we design health and social care systems. We need truly personalised care and person-centred organisations.